- As of 2017, e-commerce penetration in the Middle East and North Africa (MENA) Region was low compared to other regions, mostly driven by regional pure players. (Source: Bain). More eCommerce data from 2017 is also available in Dinarstandard's 2018 MENASA Report.
- MENA e-commerce market grew faster than the forecast by 29% from approximately $8.5 billion in 2017 to $14.3 billion in 2019 (Source: Bain).
- $665M has been invested in e-commerce startups in MENA from 2016-2019 (Source: Wamda).
- As of 2019, 4% of overall retail was on eCommerce in Middle East & North Africa (MENA) Region while 20% of Electronics & Discount Store revenues were Online (Source: Visa).
- Internet Users in many Middle East and North Africa markets have started purchasing products Online that they would normally purchase in-store due to the Coronavirus pandemic (Source: eMarketer)
- The consumers of Saudi Arabia (KSA) & United Arab Emirates (UAE) seem to be more optimistic than other regions regarding the recovery expectation following the Covid pandemic period (Source: McKinsey).
- Small businesses have responded rapidly to the disruption of Covid pandemic in MENA (Source: Visa).
- GCC e-commerce market has become more than $21B in 2020 (Source: Kearney)
- MENA E-Commerce Gross Merchandise volume is expected to grow 36% in 2021 with UAE, KSA & Egypt as key markets (Source: Wamda).
- MENA 2021 in a nutshell (Source: Statista):
- 20 countries
- 435 Million population
- 257 Million internet users (60% internet penetration)
- 157 Million e-commerce buyers
- $32 Billion e-commerce market
